Data protection
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
The purposes of data processing are to evaluate the use of the website and to compile reports on website activities. Based on the use of the website and the internet, further related services shall then be provided.
Mailchimp
We use Mailchimp from The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE Suite 5000, Atlanta, GA 30308 USA (Mailchimp) to send our newsletter. This allows us to contact subscribers directly. In addition, we analyze your usage behavior in order to optimize our offer.
For this purpose, we share the following personal data with Mailchimp:
- Last name
- First name
- Telephone number
- Email address
Mailchimp is the recipient of your personal data and acts as a processor for us as far as the sending of our newsletter is concerned. The processing of the data provided under this section is not required by law or contract. Without your consent and the transmission of your personal data, we cannot send out a newsletter to you.
In addition, Mailchimp collects the following personal data using cookies and other tracking methods: Information about your terminal device (IP address, device information, operating system, browser ID, information about the application you use to read your emails and other information about hardware and internet connection. In addition, usage data is collected such as date and time, when you opened the email / campaign and browser activity (e.g. which emails / web pages were opened). Mailchimp needs this data to ensure the security and reliability of the systems, compliance with the terms of use and the prevention of abuse. This corresponds to the legitimate interest Mailchimp (according to Art. 6 para. 1 lit. f DSGVO) and serves the execution of the contract (according to Art. 6 para. 1 lit. b DSGVO). Furthermore, Mailchimp evaluates performance data, such as the delivery statistics of emails and other communication data. This information is used to create usage and performance statistics of the services.
Mailchimp additionally collects information about you from other sources. In an unspecified period and scope, personal data is collected through social media and other third-party data providers. We have no control over this process.
For more information on opt-out and removal options vis-à-vis Mailchimp, please visit: https://mailchimp.com/legal/privacy/#3._Privacy_for_Contacts.
The legal basis for these processing operations is your consent pursuant to Art. 6 (1) lit. a DSGVO. You can revoke your consent to the processing of your personal data at any time. A corresponding link can be found in all mailings. In addition, the revocation can be made via the specified contact options. By declaring the revocation, the lawfulness of the processing carried out so far is not affected.
Your data will be processed as long as a corresponding consent is available. Apart from this, they will be deleted after the termination of the contract between us and Mailchimp, unless legal requirements make further storage necessary.
Mailchimp has implemented compliance measures for international data transfers. These apply to all global activities where Stripe processes personal data of individuals in the EU. These measures are based on the EU Standard Contractual Clauses (SCCs). For more information, please visit: https://mailchimp.com/legal/data-processing-addendum/
